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UPDATES: JUNE 24TH, 2008

TODAY A DECISION WAS MADE TO SLASH RETAIL PRICING, A TEMPORARY PRICE REDUCTION TO BOOST SALES. THANKS TO CLIMBING GAS PRICES THE ECONOMY, AS YOU KNOW, HAS SLOWED DOWN QUITE A BIT. CONSUMERS ARE NOT SPENDING LIKE THEY WERE LAST YEAR. WE DO NOT YET KNOW WHEN THE REDUCTION WILL END AT CALUTECH.COM. DEALER CART PRICING HAS ALSO BEEN ADJUSTED.

PRICES WILL BE 40% OFF OUR MSRP:

9002CB - $293.40

9002MB - $175.98

ATHO60 - $287.60

WE DO NOT EXPECT DEALERS TO CHANGE PRICES, THAT'S UP TO DEALERS. WE'RE JUST OUTLINING WHAT OUR PRICES WILL BE FOR A WHILE.

PREVIOUS UPDATE HIGHLIGHTS: JANUARY 27, 2008
After a 3 hour Sunday night meeting (Jan. 27th) we made several changes.

1: Product pricing restriction removed. You can list & sell ANY products at any price you choose. This will allow resellers to remain competitive, rather then require everyone to list products for the same price and hope for the sale.

2: Airtronics model 2006AT resale cost lowered to $119.07 for 1 or 2 of them, and $109.07 for 3 to 23 of them. There are several cheap garbage products out there with 1 worthless UV bulb selling for very low prices averaging $135 to $285, we're working to compete with these by cutting the Airtronics price down and making our 1 lamp version dominant. SNAPCAT NO LONGER INCLUDED FREE AFTER FEBRUARY 10TH so please start getting that off any advertising you do. WE CHARGE $39.95 ADDITIONAL ON THE RETAIL END IF THEY WANT IT ADDED DURING CHECKOUT. Your cost to add it will be added to your cart in the next 24-48 hours, don't have the final figure yet for resale pricing on Snapcat.

3: If you need to order 24 or more of any product, email Donna at our office for a quote: donna@calutech.com (larger discounts for quantity)

4: What comes with Snapcat?
Nothing. Snapcat was made as a free accessory for a while ( a real long while actually), not anymore. Snapcat is available for ANY air duct UV, ours or a competitors. You can email dfreitag@calutech.com to find out if Snapcat is immediately available for a competitor unit if your customer wants to add it (email the name & model of the product). Snapcat can be added to the Airtronics or DSL. ALL 'blue series' units will have Oxycat, included free. For example, if someone buys the Airtronics from you they will NOT get Snapcat unless it's added to the order.

5. Oxycat is being released sooner then expected. We will have it available February 1st. We're already starting to add it to our site. You can start advertising it as an included free accessory right now with all 'Blue series' units. (Model 9002CB, 9002MB, ATHO60). Any orders for these units will start shipping Feb. 1st. or Feb. 4th. Oxycat will not be sold separately like Snapcat is. It's a delicate process and we have to prepare it right on the UV bulb. Later on the replacement UV bulbs will be available with or without Oxycat, but for now it's only available with the units listed above as a free, second method of air purification to go with the UV sterilization process.

6. Stop trying to make $100+ on each sale. Sell on volume. You'll make more money. A lower price means more sales. Did you know research shows that a price change as little as $40 less can make an appliance product sell 10 times faster? For example, if you're only selling 1 product every week and making $100 off it, why not try selling 10 every week and make $20 off each instead? (just an example profit). You'll double your money.

7. We offer free shipping on air purifiers if it's UPS Ground, but you don't have to, that's your choice. Seems there was some confusion on that, so we're just letting you know.

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CLICK HERE FOR A LIST OF AIR PURIFIERS BANNED BY CALIFORNIA
(ON 9/28/2007 THE STATE BANNED HUNDREDS OF AIR PURIFIERS)